A recent project carried out at the
Experimental Centre indicates that the public isn’t well informed about the
management of air traffic. Two exploratory studies launched in 2003 specifically
investigated the public perception of ATM (as opposed to Air Transport in
general ):
-
A
synthesis of ATM public perception
surveys
-
An
analysis of 2002-2003 European press
The synthesis investigated existing surveys
carried out in the period 1998-2003 to solicit the opinion of the general
public on ATM related matters. 80 organisations were approached, ranging from
institutions (national & European) to aviation bodies (ANSPs, airlines,
airports) and from research establishments to pressure groups. Only three relevant
surveys were found - Transport
The press analysis, limited to 7 national
newspapers in 4 countries, revealed a very limited interest in and awareness of
ATM/ATC, and highlighted the following findings:
-
press
coverage of ATM/ATC matters is far more national than European
-
although
ATC rarely appears as a separate topic, there appears to be a connection
between an accurate portrayal of the controller’s job and a more balanced
understanding of ATM when specific events occur such as the
Report + PowerPoint presentation
in French
Why should ATM care
about public opinion ?
Senior ATM decision makers are influenced by
public opinion, directly or through national or local political representatives
(this is, for example, particularly noticeable around airports). At a time when
increasing air traffic intensifies public annoyance, the pressure for European
harmonisation pushes ATM into the political arena where it needs to explain and
justify its decisions, addressing all elements in society.
To achieve these objectives and establish a solid
relationship with the public, ATM
needs to improve its communication. Good
communication demonstrates and requires transparency. In public opinion,
confidence in ATM is very much linked to confidence in air transport despite
the very small percentage of incidents involving ATM. Professionalism and transparency
in ATM are potential themes for communicating with the public.
Some communication initiatives have been
successful at a local level in
Contact Nadine Pilon
Society-Environment-Economy Research Area Web Page
The Society research domain in
the Society-Environment-Economy Research Area (EEC/SEE) studies how changes in
society such as increased demand for transparency, increased sensitivity to
technological risk, increased litigation, security concerns, environmental
requirements etc… have an impact on Air Transport and ATM, and how ATM responds
to these changes.